Press kit update
We are updating the press kit to reflect Caire's current product status. Contact our media contact for current, reviewed material.
Press & media
Press & Media
Welcome to Caire's press page. Find logos, images, current facts about Caire, and a link to the founder story.
Press Kit
Current press materials about Caire, the product, and the founder.
What Caire Does
Caire is a live, connected ecosystem for home care. Caire Core turns care plans, visits, and shifts into reviewable staffing and route proposals. Ask Caire answers questions about the current solution and proposes actions for user approval. Caire's mobile apps give caregivers, clients, and family access to the same published plan, while Caire clinical AI supports speech-to-text and structured documentation. The ecosystem also includes Caire Index, CAIRE's published, weighted comparison model for public home-care providers and municipalities.
Images
Images of founder Björn Evers and Caire. All images can be downloaded.
Björn Evers – Portrait
Portrait of Björn Evers
Björn Evers – Office Portrait
Portrait of Björn Evers in an office setting
Logos
Caire's official logos in various formats and sizes. Download SVG for vector graphics or PNG for web and print.
Usage Guidelines
The logos may be used in press materials, articles, and marketing. Please respect the brand and use the logos according to our guidelines.
Horizontal (SVG)
Horizontal (PNG)
Icon (SVG)
Icon (PNG)
One-Pager
Caire's live ecosystem for home care
What is the problem?
Home care planning must bring many dependencies together every day:
- Visits with different time windows, durations, and care needs
- Staff with different shifts, skills, and continuity relationships
- Travel, waiting time, and changes that affect the rest of the day
- The planner needs to understand, compare, and approve the solution
Caire's Solution
A live, connected ecosystem with:
Caire Core + Ask Caire
Planning and decision support
Reviewable staffing and route proposals, answers about the current solution, and actions approved by the user.
Caire mobile apps + Caire clinical AI
Delivery and documentation
The same published plan for caregivers, clients, and family, with speech-to-text and structured documentation.
Caire Index
Published comparison model
A weighted, methodology-backed model for public home-care providers and municipalities.
Measurable operational KPIs – outcomes depend on each operation's data and conditions.
What Caire measures
Measurable operational KPIs – outcomes depend on each operation's data and conditions.
- Travel time between visits
- Field efficiency – visits, travel, and waiting time
- Continuity for each home care recipient
- Time spent on manual planning
- Unassigned visits
- Time spent reviewing and approving
Why Caire?
- Two-stage optimization for staffing and routes
- A domain model for visits, skills, time windows, and continuity
- Reviewable solutions that keep the planner in control
- Standing data in the product; external coupling custom per customer
- Measurable solutions that can be compared before publication
Founder's Story
Read the personal story behind Caire.
Everything had led me here
Björn Evers shares how his experience of MS and home care became the starting point for Caire.
Media Contact
For press inquiries and interviews, contact:
Björn Evers
CEO – Caire
Press Releases
Download our press releases and official announcements.
Press releases will be added here as they become available.
Press Quotes
Quotable statements for articles and interviews:
Press Quotes
"Caire builds AI-assisted planning for the realities of home care."
Björn Evers
Press Quotes
"The goal is not to replace care staff, but to reduce the friction around care."
Björn Evers
Press Quotes
"This is not a tech story. It's a welfare story."
Björn Evers
Press Quotes
"I have seen home care from the inside — not as a consultant, but as a recipient."
Björn Evers
Press Quotes
"Anyone can build something that improves lives with technology. The hard part is holding on when the mission is bigger than the resources."
Björn Evers
Press Quotes
"An unlikely outcome is not the same thing as an impossible one."
Björn Evers
Press Angles
Suggested topics for articles and interviews: